FUCKi̶s̶m̶ Toshain / Ceeh counteract the branding concept of the Kunsthalle, as their emblem logo bears all areas of the Viennese art world, with a counter- branding: Nicolaus Schafhausen (curator and director of Kunsthalle Vienna) is stamped, or at least his portrait poster, which now bear the stamp of FXXXi̶s̶m̶ in an edition of 750 pieces. This gesture is only a part of the FXXX performative installation, questioning curatorial self-representation and power,
It refers to a change in the art field, which in the last 15 years has led to a production division of the curatorial, with their own training courses, institutionalized form, media and discussion forums.
The complex relationship between artistic and curatorial autonomy, questions of power and access to resources, as the practices of marketing and branding, which now both sides- artists and curators concern, must be renegotiated."